• Why Instagram?

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• Introduction to the Course

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• Meet your Mentor

• Finding your Niche​

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• Defining your Purpose & Value

• Finding & defining your Ideal Audience​​

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• Creating a Valuable Point of Difference (POD)

• Profile Picture Do's & Don'ts

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• The Perfect Name/Username

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• Mastering Links

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• An Optimised Bio

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• The Perfect Highlights​

• How the Algorithm Works

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• Using the Algorithm for Growth

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• The Three Pillars of IG's Algorithm

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• Getting onto the Explore Page

• Different Types of Content

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• Creating Value

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• Creating Content for Brands

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• Equipment Toolkit

• Finding your Content Pillars

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• Finding Content Ideas

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• When to Post

• Caption Writing

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• Stop the Scroll

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• Star of the Show: IGTV

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• Shine with Stories

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• Grow with Reels

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• Reels Rules

• hashtags 101

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• how hashtags are ranked

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• types of hashtag

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• your hashtag questions answered

• where to find good hashtags

• Growing your Account

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• Scroller Psychology 101

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• Why we Follow People

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• The S-F-F Model

• Growing your following

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• Our 0-10k Growth Strategy

• Get more Engagement

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• Writing Engaging Captions

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• Getting Better Story Engagement

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• Increasing your Reach

• Understanding your Insights

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• Using your insights

• Finding and Securing Brand Deals

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• Different Types of Campaign

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• What Brands Look for in an Influencer

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• Make Yourself More Attractive to Brands

• How to Approach Brands

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• How Brands Find Influencers

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• Platforms you need to be on

• What is a Media Kit

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• Building Your Media Kit

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• Media Kit Examples

• What is an Influencer /Blogger/Creator Contract?

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• What to Look for in a Contract

• What should you be Charging for your Work? ​

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• How to Negotiate an Offer

• What is an Invoice?

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• What to Include in an Invoice

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• Invoice Template

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• What to do if a Brand doesn't Pay?

• Make that Money

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• Let's Talk Money

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• 9 Different Ways of Making Money Online

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• Selling Your own Products/Services

• Ideas for Own Products/Services

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• where to sell online

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• Understanding Tax

• Attracting your Ideal Customers

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• Posts that Sell

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• Selling Through the DMs

• All about Action Block

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• Avoiding Action Block

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• What is 'Shadow Ban'

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• Avoiding Shadow Bans

• Keeping Engagement high whilst on Action Ban​

• Instagram's Community Guidelines

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• Avoiding Influencer Scams​

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• Dealing with Online Bullying/Trolling

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• Helplines

• ASA Guidelines