Ignite-Units1 | Holler Academy

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Us the module pages below to head to different modules or individual lessons. Learn chronologically or dip and choose what works best for you!

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Why Instagram?

Introduction to the Course

Meet your Mentor

Finding your Niche

Defining your Purpose & Value

Finding & defining your Ideal Audience

Creating a Valuable Point of Difference (POD)

Profile Picture Do's & Don'ts

The Perfect Name/Username

Mastering Links

An Optimised Bio

The Perfect Highlights

How the Algorithm Works

Using the Algorithm for Growth

The Three Pillars of IG's Algorithm

Getting onto the Explore Page

Different Types of Content

Creating Value

Creating Content for Brands

Equipment Toolkit

Finding your Content Pillars

Finding Content Ideas

When to Post

Caption Writing

Stop the Scroll

Star of the Show: IGTV

Shine with Stories

Grow with Reels

Reels Rules

hashtags 101

how hashtags are ranked

types of hashtag

your hashtag questions answered

where to find good hashtags

Growing your Account

Scroller Psychology 101

Why we Follow People

The S-F-F Model

Growing your following

Our 0-10k Growth Strategy

Get more Engagement

Writing Engaging Captions

Getting Better Story Engagement

Increasing your Reach

Understanding your Insights

Using your insights

Finding and Securing Brand Deals

Different Types of Campaign

What Brands Look for in an Influencer

Make Yourself More Attractive to Brands

How to Approach Brands

How Brands Find Influencers

Platforms you need to be on

What is a Media Kit

Building Your Media Kit

Media Kit Examples

What is an Influencer /Blogger/Creator Contract?

What to Look for in a Contract

What should you be Charging for your Work?

How to Negotiate an Offer

What is an Invoice?

What to Include in an Invoice

Invoice Template

What to do if a Brand doesn't Pay?

Make that Money

Let's Talk Money

9 Different Ways of Making Money Online

Selling Your own Products/Services

Ideas for Own Products/Services

where to sell online

Understanding Tax

Attracting your Ideal Customers

Posts that Sell

Selling Through the DMs

All about Action Block

Avoiding Action Block

What is 'Shadow Ban'

Avoiding Shadow Bans

Keeping Engagement high whilst on Action Ban

Instagram's Community Guidelines

Avoiding Influencer Scams

Dealing with Online Bullying/Trolling

Helplines

ASA Guidelines

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