We’ve heard the phrase ‘Content is King’ when it comes to blogs, but it’s not something you would hear when you talk about Instagram growth. Because IG is essentially a visual platform, we tend to focus on the images, picture quality, photo effects, stories, videos and now the latest addition – reels. But you’ll be surprised to find out that content also plays a crucial part in reaching out to the right audience and growing your Instagram reach and followers organically. This post will detail out how to produce content that will add VALUE to your images and help your audience want to keep coming back for more. Yes, your content can also help you go viral!
Give context to your images
Although your grid is primarily visual, in order to grow your audience and have followers who genuinely come back for what you have to say, your images should have context and meaning. Captions are important (more on that later in the post) but there has to be more substance even beyond your caption and image.
The CEEMII Model
Keep the CEEMII model in mind when thinking of content to
post, and you won’t go wrong. Post content that is:
CONTROVERSIAL – Everyone loves a fair bit of controversy.
Engage your readers with a controversial caption or post.
ENTERTAINING – Entertaining posts are always a hit. Be it a
real-life incident, a meme or even a reel, if it makes your
reader laugh, it’s a win!
EDUCATIONAL – Share what you know, educate your
audience in what you are good at (your niche) and see how
they will keep coming back for more!
MOTIVATIONAL – Be it a motivational quote or true story,
positive posts often go viral, just like positivity itself.
INSTRUCTIONAL – Think about what your audience would
like to know and create content/ videos based on your
speciality and their needs. A winning combination.
INSPIRATIONAL – If your content inspires your readers to
take action and feel good about themselves, rest assured
they will keep coming back for more.
A good rule of thumb when thinking of content is to ask yourself the question: Would I engage with this post? Is it interesting? Does it teach me something? If you answer ‘yes’ to any of the CEEMII questions, then you know it’s a post that creates value!
Lead on with captions
Captions are like the blueprint of your post. Readers will glance at the image and read the caption; if it is catchy/controversial, they will then click ‘more’ to read what you have to say. So don’t underestimate the power of your caption.
Plan your content
Planning your content will give your feed structure as you can alternate between the CEEMII points. It will also ensure that you have something new (and meaningful) to post every day, which is very important for your growth. Consistency is key to growing your Instagram followers. When you are planning your content, keep all the avenues in mind – posts, carousel posts (to mix things up), videos, stories, IGTV and reels.
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The key is to add context and meaning to your images. Don't just focus on the visuals, make sure your captions are meaningful too. They should be like little gold nuggets that will leave your audience wanting more! By the way, this link can help you with all this https://www.movavi.com/learning-portal/free-video-cutter.html. It is completely free, simple and multifunctional.