My Journey from Zero to Hero on Instagram
I'm often asked what the secret is to growing on Instagram, and how I managed to get to 100,000+ followers on the app. Well, once upon a time not too long ago, my tiny digital corner on Instagram felt like a ghost town. Gaining followers felt like monuments task, and my posts would gather dust with minimal engagement.
At times, the what seemed like snail-paced growth could be disheartening. But then something happened. I transformed my approach to Instagram growth from a hap-hazardous post and hope sh*tstorm, to a structured daily routine. Here's how I did it:
Engage, Engage, Engage!
Instead of mindlessly scrolling through the app, I started taking a more proactive approach. The most important thing to remember when you start you Instagram growth journey, is that you can't just expect engagement, without giving any out yourself. From leaving genuine comments that add real value to being the early bird replying to top accounts in your niche and actively reacting to stories. The interactions I started to have on Instagram, were deliberate and thoughtful.
Never Stop Learning
I stopped being a cheapskate trying to do everything myself, and started invested time, money and effort into polishing my skills. Diving deep into the realms of social media marketing, mastering the art of copywriting, and deciphering the maze of funnel strategies were all super important steps to making this growth journey work for me. If you want to *really* learn the ins and out of what to post on Instagram, consider checking out my Monthly Membership: The Content Academy - each month I do the work so you don't have to, providing you with the latest strategies, post ideas and post templates!
When I started out, my posts were boring, lacklustre - and quite honestly, looked like they were made in Microsoft Word in the 2000s. I invested in learning about design and mastering Canva, and finally settled on a brand that felt like ME. From there on out, my designs started looking and feeling like they were from a pro. Beyond design, I also pivoted to sharing more actionable tips that people can actually follow, inspiring stories of transformation, and real results from data and research.
Value Over Everything
Perhaps the biggest game-changer was my focus on relentless value addition. Whether it sharing expert advice for free, or sharing some of my products and services in return for honest reviews, value became my north star.
Your Network is Your Net Worth
No man is an island, and this holds especially true in the digital world. I started to form relationships with other members of my niche. This lead to collaborations, receiving helpful advise from people who had already achieved greatness, and forging meaningful connections that made all the difference.
Patience, they say, is a virtue. After months of unwavering dedication, my Instagram account started buzzing. Followers poured in, almost all of my content started ranking on the explore page, and the momentum was fierce.
So for anyone stuck in a rut, here's my two cents: Commit yourself. Even if it's just half an hour daily. Be persistent in your engagements, never stop learning, dish out value like there's no tomorrow, and expand your network with intention.
Remember, Rome wasn’t built in a day. Initially, the growth may seem agonisingly slow, but persistency is the key, and you will get there. No one starts with 100,000 followers. Everyone starts from the same place, zero.
From a once stagnant account, if I could skyrocket my growth to where it is now, trust me, growing your followers is well within reach for you too.
If you want to truly stay on top of your Instagram game, why not consider joining my Monthly Membership: The Content Academy, for all the latest strategies, updates, news, post ideas and templates, before anyone else!